Before you convert, you have to connect.

Your existing customers are your gold mine: they’re already paying for your product, and their stories will always resonate better than any marketing you produce yourself. According to a study on Parasocial Interaction,

Someone is 92% more likely to buy if they identify with someone who is already buying your product.

Customer story videos are incredibly easy — and powerful — to create. Whether you’re a seasoned videographer or a business owner just diving into video editing, this guide will show you how to produce customer success videos quickly, using the power of online AI video editors and streamlined storytelling.

Step 1: Choose Your Customers (One or Multiple?)

You can feature one person per video or challenge yourself and use three customers for more energy, credibility, and a broader story arc.

Why three? Featuring multiple voices introduces varied perspectives, enhancing relatability and trust. According to the principles of social proof, showcasing diverse testimonials can significantly influence potential customers’ decisions by demonstrating widespread satisfaction.

Let’s go with three.

Step 2: The Simple Three-Question Format

Ask each person these three simple questions:

1. “Tell us your name and background.”

2. “Tell us your pain point and how you discovered our service (product).”

3. “Tell us how you use our product and how your life has improved.”

Don’t overcomplicate it. Use this simple three-question structure to streamline your shoot and, more importantly, to streamline your editing workflow, whether you’re using advanced tools or a powerful AI video editor like ChatCut.

Why this format? This structure aligns with the classic storytelling arc: introduction, conflict, and resolution. By guiding customers through this narrative, you create compelling content that resonates emotionally, fostering a deeper connection with your audience.

Step 3: Edit in Minutes with ChatCut

Upload your footage onto ChatCut. ChatCut will process and transcribe your media. Now use this simple ChatCut prompt to automate your edit using AI:

“Edit the video in this structure: first, everyone states their name and background; second, each shares their pain point and how they found us; finally, each describes how their life has improved since using our product.”

That’s it! You’ve just created an engaging, authentic customer success video that connects with your audience — and helps convert them into customers.

You can continue to refine with AI Vibe Video Editing on ChatCut or edit directly with ChatCut’s text-based editing tool. This will automate your workflow and save 80% of editing time. By combining a clear three-question framework with a powerful AI video editor like ChatCut, you now have a video editing workflow that’s scalable, fast, and repeatable.

Why AI editing? Leveraging AI in video editing accelerates the production process, ensuring consistency and allowing for rapid scalability. This efficiency enables businesses to produce high-quality content regularly, meeting the demands of today’s fast-paced digital landscape.

Final Thoughts

Whether you’re creating long-form testimonials or short social cuts, this system lets you leverage your customer stories using the latest editing software for videos and AI video technology — no expensive crew or gear required.

Why it works

Incorporating real customer experiences builds authenticity and trust. Coupled with the efficiency of AI-powered editing tools, you can consistently deliver impactful content that resonates with your audience and drives conversions.

Ready to turn raw footage into results? Start creating customer videos that connect and convert — without the stress.